Brussels Watch
Posted November 13th, 2006 by quarsan
I've been reading Berlaymonster for a while. It's a anonymously contributed blog based on the happenings within the European Commission.
They've just had a ridiculous story on a competition to design a logo celebrating 50 years of the EU, with a 6,000 euro prize. The competition cost a stunning 200,000 Euro.
Underwhelming isn't it. But here's where the real stupidity lies. The logo is meant to show the unity of Europe, but it has to be translated into 24 languages, somewhat nulling the whole point of the exercise. It's just awful, the work of a few moments in photoshop.
Here's our version
thats a funny web
thats a funny web site.
seriously though 6000Euros for shite.
When our Tony was laying a
When our Tony was laying a wreath at the Cenotaph.
Four soldier's were killed in Iraq yet more hypocrisy.
One day soon i hope this will cach up with him and he will get what he deseves
I've no real objection to
I've no real objection to the prize (that's cheap compared to what most PR/design outfits would charge) but I'm not too clear what the 200k went on. Admin, I suppose...
As a logo, I've seen worse (although it would be nice to see some of the other entries). At least it's colourful. In defence of competitions, I would say that they often show up the professionals. IIRC the Spanish tourist board are still using one designed decades ago by a child, and very good it is too.
"IIRC" I didn't. Apparently
"IIRC"
I didn't. Apparently the Spanish 'sun' logo was designed by Joan Miro, who only made things look childlike. At least he was a real painter and not a PR consultant...
Moral - measure twice, cut once!
you can find some other
you can find some other 'slogos' contributed here:
http://ec.europa.eu/avservices/photo/photo_reportage_en.cfm?id=1572
All that money for pinching
All that money for pinching Googles logo Idea. Wow. Either incredibly smart, or incredibly lazy (or both!?!)
Err... how will it print in
Err... how will it print in black & white then? On a faxsheet for example? Or in newsprint?
I bet they havn't got
I bet they havn't got copyright permissipapcon to use all those fonts
Seriously though, what would
Seriously though, what would you suggest?
Daniel, I would suggest a
Daniel, I would suggest a simple logo that is readable. Perhaps simply saying EU 50 and a smaller strap line saying 1957 - 2007
Something that demonstrated unity without having to be translated into so many languages - implying disunity.
The logo that won isn't the english one btw - that has the umulat removed from the O and the accent removed from the E.
At least this logo will not
At least this logo will not kill people, not like the "war on terror".
Post more relevant posts please.
seconded... although the
seconded...
although the 200,000 euros or whatever may sound like a lot it's a bargain when you take into account the cost of a p.r firm and advertising design. this is blairwatch, not the UKIP... or is it?